NV Performance · Website rebrand · Hero film

Test.
Train.
Perform.

A website rebrand, treated as a visual interpretation of the brand’s story. A world where an athlete’s journey meets the science of the NV team: people who have been there, who know your numbers, and know when to push you and when to hold you.

Ana · Tasama FilmsCreative direction, film, edit
Nikita VelickoFounder, NV Performance

Every athlete starts somewhere no one is watching. For NV Performance, I didn’t film a lab. I filmed one athlete and the team behind him.

Ben is the hero, not the founder. He could be anyone who has stood at a start line and wondered if they’re ready. His mission is to go further. What stands in his way isn’t the distance but the doubt: the voice that gets loud when you’re alone on the track and nobody tells you it’s enough. The NV team is his guide. They watch the numbers so he doesn’t have to wonder. The lab measures him, the gym builds him, the track lets him go.

I built the world in three layers, each with its own job.

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On the same 12-hour filming day, we also made two other films about NV’s Personal coaching and Online coaching, with five more athletes. How we built the intersection between them is coming in the next part of this series.

The finish line isn’t where the win is. It’s in every step you didn’t take alone.

If you care this much about what you do, it deserves to be seen this way.

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